Introducing: Build It
Obsession over you—our customer—has always been at the core of everything we do. We obsess over how our devices can add value to your life—whether that’s helping you stay connected with friends and family, keeping you entertained and organized, or making your day a little easier. You have always played a critical role in helping us decide what products to build, which is why we launched Day 1 Editions—a program designed to introduce products we love, and want your early feedback on. We recently launched Echo Frames through the Day 1 Editions program, and your feedback was so valuable that we had to ask ourselves: How can we involve customers even earlier in the process?
That led us to create Build It, a new Day 1 Editions program that gives you a say in what products we build next. The idea is simple: We’ll periodically present you with some of our favorite concepts, and you tell us which ones you want to see built by pre-ordering them. If a concept reaches its pre-order goal in 30 days, we’ll begin to build it—and supporters like you will be among the first to get their hands on it. When you pre-order, you will lock in a special price, and you’ll only be charged if and when the product ships. If the pre-order goal is not met, the product will not be built, and you won’t be charged. It’s low risk, high reward, and a whole lot of fun.
Pre-orders are available now, and the special promo price will only be available for 30 days, through March 19. If your favorite concept doesn’t get built this time, don’t worry—there are more fun ideas to come. It’s only Day 1 for Build It. Learn more.
Meet the Concepts
The Build It concepts going live today include a smart sticky note printer, a smart nutrition scale, and a smart cuckoo clock—and they all work with Alexa. For this first wave of concepts, we’ll build at least one based on your pre-orders; and if they each hit their pre-order goals, we’ll build them all. Take a look: